Bills Decline Blackout Change: The Bills have joined other small market teams and have decided not to lower the threshold for blackouts. The team had the right under a new policy to lift the television blackout by selling as little as 85% of the tickets. The downside in doing this would be the loss of revenue when you fill the stadium. The new policy would have the team sharing more revenue of any ticket sales over the 85%. Only one of the last six blackouts even sold 85% of the tickets. The article says the team would lose approximately $500,000 a year if they changed the policy. Russ Brandon said, "we are a volume-based business, and for us to be successful, we need to keep our ticket prices low and sell a greater number of tickets," Bills CEO Russ Brandon said according to the report."